IV. Darlene A Susco: SKILLS 

Management

Account Services Oversight; Presentation, Proposal, Scope, and Creative Brief Standards; Project Tracking Tools and Agency Compliance; Mentor Junior Staff; Teach Brand Creation Process; Campaign Measurement Analytics and Reporting

Brand

Name, Definition, Strategy, Voice, Tagline, Brand Standards

Design

Logo, Website (Wordpress & Squarespace templates), Social Media, Powerpoint & Keynote, Advertising, Documents & Publications for digital and print production, Trade Show Display (8x10 booths to 20x30 environments)

Communications

Public Speaking, Design-Education Program Development, Social Media & Blog content strategy & schedule, Webinars, Email Campaigns with Landing Page, Digital Advertising, Chatbot design & content, Direct Mail

Video & Still Photography

Scriptwriter, Storyboards, Director, Casting, Production, Editing

Research & Data

Behavioral Science & Consumer Behavior (primary source research), Quantitative & Qualitative Study Design, Competitor Marketing Analysis (site optimization review, organic & paid search ranking, and term/phrase optimization; owned, earned, & paid media analysis) 

 Tools

EXPERT: Photoshop, Illustrator, InDesign, Acrobat, Spark, Microsoft Office, Keynote, Pages, iMovie, UI & UX best practices, Squarespace (site build/host SaaS)

PROFICIENT: Facebook/Instagram Advertising, Adwords, Youtube, SEO-SER-SEM research & planning, Google Analytics, WordPress, Email CopyPro, Hubspot, Mailchimp, Constant Contact, Zoom, Hubspot, Quickbooks

FAMILIAR: Adobe After Effects & Premiere, Survey Tools, Chatbot design/content, Adobe CC all apps