II. Darlene A Susco: Articles

STEM gets an A

There’s an urgency in our country to prepare students for a competitive, technology-fueled future by focusing on STEM learning. But technology without imagination, science without wonder, engineering without curiosity, and math without real-life connections, won’t even solve part of the problem.
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4 Steps to Confident Networking

Getting yourself out the door, asking interesting questions, and answering questions with stories, these tips are for introverted architects uncomfortable with building professional relationships. 
Architype Magazine, American Institute of Architects/CT, June 2018

How to Win American Idol, Get Rescued, and Network Easily

How storytelling works to emotionally connect and differentiate brands in a memorable way. -read-

Debunking 5 Myths of Business Innovation

Business Innovation – a term so broad and misunderstood as to be meaningless, and yet, it is the single most important focus for companies intending to stick around. -read-

The 3-Act Story Model: Discovering True Consumer Behavior

More useful than a generational time-of-birth approach to marketing (like Millennial) is a time-of-life, life milestone approach. It’s about what we’re doing, not age. (The Trevive brand is based on this post-demographic philosophy) -read-

5 Myths Unmasked: The Sky Mural Restoration at Grand Central Terminal

While the constellations depicted in the mural are mythical, the stories about the restoration of them shouldn’t be. (written for John Canning Co.) -read-

The Cosmos Club: Splendor Restored

An outlying area of Washington shanties and slaughterhouses, Dupont Circle in the 1870s became the city’s most fashionable address. (written for John Canning Co.) -read-