Defining a Brand: Sportech
A division of Sportech PLC, Sportech provides wagering products and services to the horse racing industry worldwide processing nearly $14 Billion annually, yet they did not have a web presence with which to market their advanced technology. The name did not change, but the logo was refreshed to reflect their new digital presence.
For the full brand articulation, the rich, shared language of racing provided limitless points of reference for creating the mission, vision, values, tagline, and web headlines crafted to simplify the complex technology for customers.
Tagline: Staying ahead of the action