A Brand Refresh for EMC
A global leader in IT hardware and software, EMC wanted a brand refresh for their Business Partner Program. Their partners, some of the world’s foremost technology leaders, represent a significant income source for the company. Their program, therefore, had to communicate value to both partners, and the inside sales team.
Humanizing the brand and emphasizing the value of sales collaboration made up the core concept. Content was created that brought the concept to life, and brand voice, and visual styles were standardized to reinforce the brand’s purpose “Together, we do what it takes to deliver for the customer, triumph over the competition, and create success for all.”
Tagline: Together, we advance. Together, we excel. Together, we do more.