The gnashing of teeth, the cries of incredulity, and the shaking of fists heavenward pleading, “why don’t facts matter?” – my own teeth, cries, and shaking fists – have just about worn me out. During this campaign season, the bar …
Debunking 5 Myths of Business Innovation
If you are responsible for growing your business, improving the bottom line, and increasing the conversion of new customers, you’ve likely cautiously entered, jumped, slid in from the side, or accidentally found yourself knee-deep in the buzzword-rich world of business …
The 3-Act Story Model: Discovering True Consumer Behavior
As marketers, we strive to learn everything there is to know about Millennials, Gen Xers, and the ever-evolving Baby Boomers. We’re great at segmenting, and slicing and dicing data captured from consumers until it looks like a Panera chopped salad …