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Below you'll find a list of all posts that have been categorized as “Standard”

3 Scientists Explain Why Facts Don’t Matter

Darlene Susco November 4, 2016 Standard 0 Comments

The gnashing of teeth, the cries of incredulity, and the shaking of fists heavenward pleading, “why don’t facts matter?” – my own teeth, cries, and shaking fists – have just about worn me out. During this campaign season, the bar …

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5 Business Innovation Myths

Debunking 5 Myths of Business Innovation

Darlene Susco August 14, 2016 Standard 0 Comments

If you are responsible for growing your business, improving the bottom line, and increasing the conversion of new customers, you’ve likely cautiously entered, jumped, slid in from the side, or accidentally found yourself knee-deep in the buzzword-rich world of business …

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Design ThinkingInnovationMythsStrategy

The 3-Act Story Model: Discovering True Consumer Behavior

Darlene Susco July 28, 2016 Standard 0 Comments

As marketers, we strive to learn everything there is to know about Millennials, Gen Xers, and the ever-evolving Baby Boomers. We’re great at segmenting, and slicing and dicing data captured from consumers until it looks like a Panera chopped salad …

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BoomersConsumer ProfileDemographicsGen-XMilleniels

Recent Posts

  • Activism in Trump-derland
  • 3 Scientists Explain Why Facts Don’t Matter
  • Debunking 5 Myths of Business Innovation

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  • Activism in Trump-derland
  • 3 Scientists Explain Why Facts Don’t Matter

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