Why iDsusco Brand Consultants
Identity sets people apart from each other, and brands apart from the competition. A clear understanding of your brand, embraced internally by all employees, and expressed consistently, in product, service, marketing, and social contribution, will resonate with customers, and distinguish you from others.
iDentity, iDeology, and iDeas
You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.Steve Jobs
Small is the new BIG
iDsusco, owned by Darlene Susco, is her latest approach to creating and marketing brands. For over 25 years she has provided strategy, concept, content, and design services for diverse businesses. For the past 5 years she has worked with Digital Surgeons as a partner, in the positions of Vice President of Brand Strategy, and Director of Account Services.
Research, analytics, naming, branding, digital strategy and creative direction are always provided by your in-house, senior iD contact. Design services, copywriting, development, video production, and public relations are sometimes outsourced to other small companies.
This new endeavor replaces the big agency format with an entrepreneurial business model. The flexibility of the assembled team approach means that you are only paying for the expertise needed for your project. Timelines and production are tightly managed by all members of the team. We insist on experience, talent, and accountability in our partners. That combination keeps quality high, and expenses low.